Measuring the spread.
A number that tells you how spread out the data is from the mean.
Coined by Karl Pearson in 1893, replacing the older 'probable error' metric.
Low SD = Consistent (Reliable). High SD = Wild (Volatile).
In Plain English: The Mean tells you the center, but Standard Deviation (Sigma) tells you the risk. If two players average 10 points, but one scores 10 every game (Low SD) and the other scores 0 or 20 (High SD), they are very different players.
In The Real World: Investing. Stocks with high Standard Deviation are risky/volatile. Bonds have low Standard Deviation.
Thinking a standard deviation of 0 is bad. It just means every single data point is exactly the same.