Slicing the cone.
Curves obtained by slicing a cone: Circle, Ellipse, Parabola, Hyperbola.
Studied by Greeks 2000 years ago, but became vital later for describing planetary orbits (Kepler).
Plus sign = Ellipse (Planets). Minus sign = Hyperbola (Comets).
In Plain English: Imagine a traffic cone. If you slice it straight, you see a Circle. Slice it on a slant, an Ellipse (oval). Slice it parallel to the side, a Parabola (U-shape). These 4 shapes describe gravity.
In The Real World: Satellite Dishes. They are parabolic so all signals bounce to a single focus point.
Mixing up the equations. Ellipse has a '+' between x² and y². Hyperbola has a '-'.